Southern Patio creates program for smaller retailers
Casual Living Staff -- Casual Living, July 1, 2007
Southern Patio, manufacturer of the FiberGlast and Southern Butterfly Offset umbrella lines, is launching a new domestic program called Hearth & Patio Reddi Ship at The Atlanta International Gift & Home Furnishing Market, July 13–16.
"Our Hearth & Patio Reddi Ship program is going to open our market for the smaller, independent retailers, who don't necessarily need a full container of product," said Joe Fraser, Southern Patio president.
Hearth & Patio Reddi Ship will incorporate items from the FiberGlast, PerfectPlanter and urn categories, along with gazebos, Southern Butterfly Offset umbrellas, Southern Radiance Solar umbrellas, crank and tilt umbrellas, and a new fireplace accessory line.
Jay Winkler, vice president of sales for food and drug accounts, has been instrumental in developing this program.
"At the trade shows, we meet with a lot of smaller accounts who love our items but with only a few stores in their chains, they don't have the volume need or space required to buy full containers," Winkler said. "With these special designs, and low $500 order minimums, we are fulfilling a need for these retailers, and ultimately for the final consumer."