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Radical Innovation moves to HD Expo

Entries being accepted through April 1 for $10,000 grand prize

Calling all hospitality design visionaries! The fourth annual Radical Innovation in Hospitality competition is coming to Las Vegas on May 19.

Traditionally held during HD Boutique in Miami Beach, this interactive design competition will now take place during the 2010 Hospitality Design Exposition at the Sands Expo and Convention Center. In true Vegas-style, the stakes for this year’s competition are high with a $10,000 grand prize.

It’s not too late to submit: entries are being accepted through April 1.

“Innovation is the currency of growth and through Radical Innovation in Hospitality, we seek to discover, identify, and explore radically innovative concepts — including those which may already be open to the public, are in development, or on the drawing boards — and provide a platform for new ideas and innovation in hospitality,” said Michelle Finn, vice president of the Hospitality Design Group. “We are excited to see design concepts that give us a glimpse of what the future might hold and who will take home the grand prize.”

 Co-founded by The John Hardy Group and Hospitality Design magazine, the Radical Innovation in Hospitality competition recognizes ingenuity in built or unbuilt hospitality concepts. Past winners include Pixel Hotel — a collection of six suites throughout Linz, Austria repurposing the city’s signature industrial spaces and one-of-a-kind places, including a floating tugboat; The Rig Hotel — a conceptual Gulf of Mexico Oil Rig Platform Resort Spa & Aquatic Adventure project; and Poseidon Undersea Resorts — the world’s first luxury undersea eco-resort in Fiji.

“Now, more than ever, innovation is going to be the key to shaping a sustainable future for the hospitality design industry,” said John Hardy, president and CEO of The John Hardy Group. “As the economy begins its recovery this year, companies will be looking for creative new ways to be financially and environmentally responsible, while delivering unique and memorable hospitality experiences. Radical Innovation will offer a launching pad for innovative designers to start the conversation and connect with the brands who can bring their visions to life.”

Entries are welcome from designers, design teams, brands and design students across the globe and will be judged by a jury of hospitality development experts, investors and industry insiders. The two most radically innovative entries will be announced in mid-April and finalists will be invited to attend HD Expo, complete with airfare and accommodations.

On May 19, finalists will describe their concepts in-depth and explore project merits with the jury before opening up the final decision to attendees, who will cast their votes in real-time to determine the $10,000 grand-prize winner. Entry forms and competition details are available online at: www.radicalinnovationinhospitality.com.

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