Casual industry names 2006 Lifetime Achievement honorees
June 5, 2006,
The Casual Furniture Retailers and the Summer and Casual Furniture Manufacturers Association announced Allen Swers and William Carlton "W.C." Vice will receive the 2006 Lifetime Achievement Awards.
Swers helped found the outdoor furniture fabric industry in 1982 after coming across a Glen Raven awning and marine sample book. "I was amazed to learn that solution dyed acrylic fabrics carried a five-year warranty against fading in the sun," he recalled. After 29 years in the upholstery and drapery fabric industry, Swers saw an opportunity for outdoor fabric manufacturing. "At that time, only vinyl straps and woven PVC were used on outdoor furniture. I believed that a fabric with a soft hand that did not fade in the sun and that was easily washed, with better designs, would be ideal for the casual industry."
Swers and his wife Renee designed new striped fabrics to correlate with the solids in Glen Raven's existing inventory. "At the 1983 Casual Market, my son Arthur and I were dressed in suits made of the same Sunbrella fabric on the chairs in our booth," Swers said. "We would smear mustard, ketchup and butter to show the trade that the fabric could easily be cleaned. I stapled a multi-colored piece of Sunbrella to a wood tongue depressor and put it in a jar of Clorox. The colors did not fade, and that convinced many attendees that, maybe, this product had some merit."
Acceptance was slow at first, but by the mid-1990s, the outdoor fabric business had exploded. Swers helped develop jacquards and dobbies, then prints, and, more recently, rib fabrics, linen weaves and dupiones.
Swers retired in May 2003 at age 82, ending more than two decades of innovation at Glen Raven.
W.C. Vice was born into a farming family in the small community of Carlisle, Ky., and began his career as an entrepreneur at age 21 with the purchase of a small grocery store. After operating the grocery for eight years, he joined Vogue Rattan Company in Lexington, Ky., where he spent the next decade moving up the ranks to vice president and director of sales - and developing a passion for the casual furniture industry.
At age 37, Vice left Vogue Rattan and opened his own casual furniture store in Lexington with his wife Betty. Casual Living and Patio Center now operates two stores in Lexington and two in Louisville with a total of 35 employees.
Vice was a charter member of the National Association of Casual Furniture Retailers and served as its first treasurer. His store has been nominated for the industry's prestigious Apollo Award for retailing excellence more than a dozen times and has won the honor twice, in 1974 and 1995.
In his community, Vice is an active member of Trinity Baptist Church of Lexington, serving at various times as deacon chairman, finance chairman and treasurer. Until recently, he and his wife delivered weekly meals to local shut-ins as part of the church's "Meals on Wheels" ministry. He retired from the business in 2005 after sustaining injuries in a fall at his home. His son, Carl, now runs the four stores, which also employ his two daughters, Linda and Lydia, along with a son-in-law and a granddaughter.
SCFMA, a division of the American Home Furnishings Alliance, is based in High Point, N.C. It represents more than 80 leading U.S. manufacturers of summer and casual home furnishings products.
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October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.