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Pride Family Brands Sponsors Research

Provides Casual Industry Overview

Pride Family Brands, manufacturers of high quality cast aluminum outdoor furniture, and its Castelle line were proud to be the sole sponsors of the recent publication of an online survey of outdoor living trends and the 2009 Universe Study, showing the overall sales indications within the outdoor industry.

"We are fortunate to have available to us such a comprehensive and quality study for our industry," said Jamie Lowsky, CEO, Pride Family Brands.

"The fact that we are experiencing a challenging sales atmosphere was evident in the study," said Rory Rehmert, vice president of sales and marketing for Pride Family Brands. "However, we believe that the results are important, not only to our customers, but for all decision makers within our industry."
 
The study included statistics from the consumer survey as well as data from retail sales statistics, additional industry publication surveys and national data sources.

As the voice of the leisure marketplace, Casual Living has been compiling the industry-wide Universe Study every other year since 2001. The 2009 Universe Study is the fifth such study. The stated purpose of the study was to "identify the size, growth and distribution pattern of the outdoor industry." 

The results were published within Casual Living's November 2009 issue.

Reprints of the study were distributed by Pride to retailers to assist with industry knowledge.

In the publication's August 2009 issue, Pride Family Brands also sponsored the publication of a consumer survey that was conducted as an exclusive joint project between Casual Living magazine and media giant HGTV via its online "Ideas" newsletter. The consumer survey included a sampling of nearly 13,000 U.S. consumers and provided exciting indications regarding intent by consumers to expand outdoor spaces and create home resorts.
 
"In the consumer survey, our results show that only 5% of responding consumers currently have a home resort," said Dana French, group research manager for Reed Business Information, publisher of Casual Living. "At the same time, nearly 80% of consumers would love to design one, ultimately creating sales potential for our industry." 

For more information about Pride Family Brands, visit www.pridefamilybrands.com or call 954-735-9800.

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