Quoizel to launch outdoor lighting at High Point market this month
Home & Textiles Today Staff -- Casual Living, April 15, 2005
Quoizel, a Goose Creek, S.C.-based manufacturer of home lighting, will introduce its Outdoor Decor Collection at the International Home Furnishings Market this month. The product line features weatherproof outdoor lighting in 12 styles, including table and floor lamps.
An initial preview of the line was seen in Casual Living's Outdoor Living display at the Hearth, Patio and Barbecue Expo, Atlanta, in February.
"We've done extensive market research on this collection," Quoizel Director of Design John Howard said. "For this new line we not only used focus groups, we also worked with top outdoor living consultants to ensure we created lighting with strong consumer appeal. We expect the products we've chose for this launch to be extremely well-received."
The lamps will retail between $180 and $300.
A display crafted with an outdoor living theme is available free to retailers with a minimum purchase of the new collection.
Hang tags and consumer product brochures are also part of the package.
For more information, visit Quoizel's showroom during market, IHFC Commerce C409, call 631-273-2700 or visit www.quoizel.com.