Lexington Home Brands adds two new Tommy Bahama outdoor collections
Cinde Ingram -- Casual Living, August 29, 2013
THOMASVILLE, N.C. - Lexington Home Brands is redefining contemporary outdoor furnishings with the addition of two new collections to its successful Tommy Bahama Outdoor Living brand.
The Aviano Collection
The Aviano and Blue Olive lifestyle collections feature an array of innovative deep seating designs, dining and bistro sets, a fire pit and distinctive occasional tables. The collections debuted at the recent Las Vegas Market and will be shown at the High Point Market, set for Oct. 19-24.
"Contemporary styling is at the forefront of high-end design today," said Phil Haney, president and CEO of Lexington Home Brands. "It is redefining the look of luxury living with bold lines and an exuberant sense of style. At the same time, affluent consumers are looking for outdoor living spaces that mirror the styling and sophistication of their interior décor.
The Blue Olive Collection
"Aviano and Blue Olive represent two extraordinary design statements that blend chic cutting-edge style with the sway of Tommy Bahama - the most recognized and aspirational consumer brand in the category."
Aviano is a fresh interpretation of mid-century modern, whose evocative styling and sculptural lines are remarkable in their ability to impart a sense of motion and energy to the designs. Blue Olive sets an elegant tone for contemporary outdoor living with its intricate channeled herringbone weave, sleek horizontal profile and custom Weatherstone tops that replicate the look and texture of natural slate.
"We have experienced exponential growth in our outdoor business since launching Tommy Bahama Outdoor Living in September of last year," Haney said. "The brand is impeccably aligned with the product category, and the lifestyle resonates with style-conscious consumers on two levels - practical and emotional.
"On the practical side, consumers recognize the value of comfort and quality in outdoor designs, and the brand delivers unwavering assurance. On the emotional side, home has become a canvas of self-expression, and consumers love the casual elegant look of Tommy Bahama. The addition of Aviano and Blue Olive simply extends the brand's reach to embrace those looking for a soft contemporary edge."