Frontgate to feature FlashPoint Candle line
Clint Engel -- Casual Living, June 19, 2013
NASHVILLE, Tenn. - Candle decor resource FlashPoint Candle has announced a new partnership with catalog and online retailer Frontgate. The upscale direct marketing retailer has tapped FlashPoint Candle to provide an assortment of its earth clay ceramic candle vessels from the company's flagship line to Frontgate customers.
FlashPoint Candle products are now available in Frontgate.com's Outdoor Living section.
The newly added FlashPoint candles will expand Frontgate's offering of outdoor living accessories. The ceramic soy multi-wick candles are available with other lanterns and candles at Frongate.com and retail for $49 to $199.
"Frontgate is a great fit for our product line," said Drea Groeschel, FlashPoint Candle founder and CEO. "The foundation for their growth has been providing high-quality products for the home and garden. They are really into outdoor entertaining and we are too. It's a great match."
The candles are sourced from an artisanal producer in southern Asia, an area historically known for its ancient techniques in superior quality earthenware and reactive, drip glazing methods. The containers are hand-dipped multiple times to give layer and depth to the rich glaze colors, and then fired in a special Tunnel Kiln, making each ceramic vessel a home décor collectible.
"FlashPoint candles provide decorative appeal and create a focal point on an outdoor dining table, patio, walkway or other surface," Groeschel said. "If you're using our candles in a dining setting, you can see everybody at the table without any other illumination."
Made with premium, natural soy wax blends, FlashPoint's candles are hand-poured and hand-wicked at a 160,000-sq.-ft. production and warehousing facility in Ohio using multiple wicks. "It's like the difference between a single star and a canopy of stars," Groeschel said. "They are a vision for the eyes with the larger vessels containing more than 20 wicks."
The FlashPoint Candle items featured at Frontgate vary in size from 9 to 15 inches in diameter, are designed for use indoors or outdoors and are available in a variety of color and fragrance options, including Citronella for outdoor use. When the candles have been burned to their lowest stage, the containers are reusable as planters, fruit bowls, ice buckets, pillar displays and artful décor.