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Caravita celebrates 20th anniversary with retailer incentive program

MOUNT PLEASANT, S.C. - Caravita Europe is celebrating 20 years of designing, engineering and manufacturing custom outdoor umbrellas. In celebration of this milestone, Caravita Europe and Caravita USA will celebrate by offering retailers promotional incentives for their customers throughout the season.

"We are very excited about this achievement, and we are even more excited to offer some great incentive programs to our retailers," said company founder Michael Caravita.

In addition to new incentive programs for retailers, Caravita is introducing a new shade collection, the Amalfi Double cantilever, along with four new powder finishes. The Amalfi Double cantilever brings the maximum amount of shade without the obstruction of a center mast umbrella.

The Antica powder finish is a collection of four new powder coatings in metallic tones like bronze and copper. The new Antica finishes were showcased at the 2012 International Casual Furnishings & Accessories Market.

"The new Antica finishes were very well received at market," Caravita said. "They bring a new design element to the shade industry by complimenting some of the desired metallic powder finishes that are being selected on the outdoor furniture. The new Antica collection offers a more luxurious finish option that creates a truly unique one-of-a-kind shade for the customer."

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