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Groovystuff and IMC partner with Auburn University

For second year of student design challenge

DALLAS, Texas - Groovystuff continues to demonstrate the sustainability of its education-to-industry foundation, by partnering with Auburn University's Industrial and Graphic Design Department and the College of Architecture, Design & Construction for the second academic year in a row.

Popularity of the Groovystuff: By Design Challenge has grown so much within the Industrial Design department at Auburn, that Professor Tin-Man Lau has now included the challenge in two different classes to accommodate the rapidly growing student interest.
Twenty two students under Lau's leadership are charged with designing a furniture, lighting or home décor product that emphasizes form, structure and sustainable manufacturing practice using the reclaimed materials found in the Groovystuff brand. The student design must be aesthetically pleasing, expressive, innovative and considered for mass-production and inclusion in the exclusive, celebrity-endorsed Dick Idol Legends Collection.
Originally from Hong Kong, Lau received a bachelor's degree in Industrial Design from the National Cheng Kung University (NCKU), Taiwan, a master's in Industrial Design from Ohio State University, and has been a faculty member at Auburn University since 1986, teaching both undergraduate and graduate design courses. Lau was named by Design Intelligence Magazine as one of four "Industrial Design Educators of the Year" in 2007. In both 2008 and 2009, Design Intelligence Magazine, named Lau as one of the "25 Most Admired Educators of the Year." Lau can be reached at:
To introduce future graduates to the residential home furnishings market, the Groovystuff: By Design Challenge is set up as a two-stage process. For stage one of the contest, students will be competing for the "Popular Vote at Market" and a cash prize, by submitting a 20" x 30" product board, a ¼" scale model and a 42" tall pedestal for display and presentation of their models to the retailers, designers and trade professionals attending the fall High Point Market, Oct. 13-18. For stage two, Groovystuff will put these innovative designs into production and launch the finished goods six months later at the April 2013 High Point Market. Students then will compete for the grand prize: "Most Written Orders at Market" and be rewarded with an additional cash prize, inclusion in the celebrity-endorsed Dick Idol Legends Collection, permanent royalties for life and a reason to join the residential home furnishing industry.
For the High Point Market, Groovystuff along with co-sponsor IMC properties help to broaden the educational outreach of university programs across the country, by giving them real world market experience and exposure in "The University Hall of Innovation & Job Creation," a sponsored space at market that provides future graduates with networking opportunities and a platform to build on their association with the industry prior to graduation.

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