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Las Vegas Market using Pinterest to highlight products, events

First Look activities to engage social media enthusiasts

LAS VEGAS - Ramping up its social media presence for the Las Vegas Market, World Market Center Las Vegas has unveiled First Look: Ready Your Repin, a new social media campaign aimed at providing market-goers with a sneak peek into the newest must-see products and trends at the summer market.
In addition, social media enthusiasts and market-goers are invited to participate in a new photo contest (#iamlvm on Instagram and Twitter) and follow top bloggers as they embark on a two-day "Treasure Hunt" of hot finds at Las Vegas Market.
Traditionally a publication distributed only during market, First Look: Ready Your Repin now allows Las Vegas Market attendees to start their premarket shopping early. The campaign welcomes attendees to log onto Pinterest at, follow three First Look product boards (Furniture, Accents, Gifts & Holiday), and repin and like their favorite finds. Followers will receive daily new product pins leading up to and during market - just look for the First Look stamp - and the manufacturers of the product(s) that acquire the most likes and repins will be featured in a special showcase.
"We are excited to bring First Look to the social media stage -- providing market attendees with a preview of the latest trends and must-see products at LVM," said Dana Andrew, VP of global marketing and communications for International Market Centers. "Incorporating First Look into a relevant, socially-driven media channel like Pinterest makes perfect sense. Our attendees are hungry to know what's hot in colors, trends, patterns and products - in advance of and live at Market - from the breadth of LVM's exhibiting companies."

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