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Pride marks fifth year as HGTV Outdoor Living Industry Research sponsor

Casual furnishing consumer buying trends and preferences will once again be made available to the casual industry through a sponsorship agreement between Casual Living magazine and Pride Family Brands.

The research, conducted in conjunction with Casual Living and HGTV, includes consumer buying trends, design and coloration trends, sales demographics, logistics, retail venues and select outdoor product preferences.

"Pride Family Brands is dedicated to the continued growth of the specialty retailer segment within the casual category," said Steve Lowsky, president, Pride Family Brands. "Through a continuation of the research that is conducted by Casual Living, we are able to make it possible for retailers and suppliers within the industry to keep their fingers on the pulse of the casual consumer. Throughout the years, this research has been expertly conducted and presented in a format of which we are proud to have been a part."

Conducted and published by Sandow Media's Casual Living magazine in issues throughout 2012, the extensive research is designed to provide comprehensive statistics indicating the depth, health and future of the outdoor living product segment. "With the focus that is currently being placed on consumer spending, readers are seeking out a source for qualified information with regard to consumer trends as they apply within the casual marketplace," said Norman Hamilton, publisher, Casual Living. "Through the continuation of the partnership with HGTV and Pride Family Brands, the research will once again be available throughout the industry in a timely and comprehensive manner."

For more information about Pride Family Brands and their lines of casual furniture visit pridefamilybrands.com or contact 954-735-9800.

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