Surya realigns sales staff
David Perry -- Casual Living, February 9, 2012
Looking to step up service to its increasingly diverse and specialized customer segments, area rug and home accessories house Surya has realigned and expanded its sales staff.
Seth King, vp, sales and marketing, told HTT the company has split its sales team into two groups and brought on new staff for added support in selling Surya's catalog-based wares - which span 2,000 rugs as well as 400 decorative pillows, throws and wall art pieces.
The first group handles independent furniture stores and other retail customers, including assortment gift and home furnishings retailers.
Eric Nyman has been promoted to national sales manager from his former post as senior sales coordinator to head the team, which consists of Surya's existing 30 reps.
The second group - the design services team - handles interior decorators, designers, architects and other similar clients as well as the hospitality sector.
Surya hired 30 new reps across the country to be part of this team, and appointed Steve Fahey as its national sales manager. Fahey comes to Surya from Selamat, where he served as sales manager.
Both Nyman and Fahey report to King.
"This new strategy will give us better coverage of and exposure to these accounts, and allow us to offer them better one-on-one service," King said.
While the accounts collectively pull from Surya's catalog program, the company is expanding its offerings and developing new lines for specific segments.