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ICFA webinar aims to increase dealer sales

The International Casual Furnishings Association will host a webinar on Thursday, Feb. 9 from 2-3 p.m. EST that aims to increase sales for manufacturers.

Dealer network sales experts Brian Offenberger and Greg Donelson will conduct the webinar, showing attendees seven action steps a dealer can take to achieve sales growth in 2012. Attendees will learn:

+ Three ways to increase profits by 24%
+ Seven action steps any manufacturer can use to grow dealer sales
+ The single-largest thing that robs manufacturers of dealer sales
+ How to improve dealer loyalty

One attendee will also win a marketing analysis valued at more than $895.

Offenberger is the CEO of Right On - No Bull Marketing, LLC, an integrated online marketing agency specializing in search-engine marketing, online advertising, analytics and social-media marketing. The Phoenix-based company works with U.S. businesses that are privately owned with annual sales revenues from 4 million dollars to 200 million dollars. Offenberger is certified as an eMarketing specialist by the eMarketing Association, is top-level certified in search-engine marketing and advertising by Google and Yahoo, is a certified online testing and paid search-management expert by MEC Labs and has received advanced training in Web analytics.

The webinar is free to ICFA members and costs $95 for non-members. Visit the following link to register: After registering, you will receive a confirmation email containing information about joining the webinar.

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