Weather Trends joins DemandTec network
Staff Staff -- Casual Living, December 2, 2011
Weather Trends International has partnered with DemandTec, Inc., the collaborative optimization network for retailers and consumer products companies, to provide highly accurate, long-term temperature and precipitation forecasts on a global basis.
DemandTec's community of 16,000 active network members can now access a trial of Weather Trends on DemandTec, which includes temperature and precipitation forecasts for five pre-defined U.S. geographic regions including Albany, Atlanta, Dallas, Chicago and Seattle. To support international customers, geographies including Paris, Shanghai and Rio De Janiero are also offered. Users also have the ability to expand to all geographies with a more customized forecast horizon for an incremental subscription fee.
"Our research shows that a shift of just one degree in temperature can drive vast changes in sales activity," said Jack Grum, executive VP and co-founder of Weather Trends International. "We are excited that the DemandTec network community can now incorporate predictive weather intelligence into their merchandising and marketing decisions."
Weather Trends on DemandTec is powered by new partner Weather Trends International, which provides national weather reports monthly for Casual Living readers and has been a leading weather resource since 2002 for highly accurate year-ahead business and consumer weather forecasts covering more than 20,000 locations in every country across the globe. With 80% or better accuracy, Weather Trends temperature, precipitation and snowfall forecasts use a statistical, proprietary forecasting model built off of more than 100 years of weather history with dozens of local weather parameters to assess future weather trends.
Weather Trends on DemandTec is the third partner service available to the DemandTec customer community. This service joins RivalWatch on DemandTec, which provides competitive information from Amazon or Amazon Marketplace on category level price points, brand mix and assortment, and FoodLink FreshBuys on DemandTec, which provides wholesale buyers with access to fresh, high-quality produce at a significant market discount.
"Our partnership with Weather Trends demonstrates DemandTec's ongoing commitment to deliver innovative services to users on our network," said Will Johnson, VP of corporate development and strategy at DemandTec. "This is an excellent opportunity for the DemandTec network community to leverage predictive weather insights to make the most informed merchandising, marketing and trade planning decisions."
Partner-enabled services are activated and delivered on the DemandTec network through the DemandTec Network Partner Program, providing a seamless experience for the community of network members, which include leading retailers and consumer products companies such as Best Buy, Target and Walmart. Partner services on the network leverage the strengths of a qualified partner ecosystem that closely aligns with the retail and consumer products industries, giving customers more flexibility and information to make business decisions. To learn more about the DemandTec Network Partner Program, email firstname.lastname@example.org.
DemandTec is a network of cloud apps and insights for more than 450 retailers and consumer products companies to transact, interact and collaborate on core merchandising and marketing activities. Approximately 16,000 retailer and manufacturer end-users on DemandTec have collaborated on more than 5 million trade deals to date.