Magnet Works supports local communities
Staff Staff -- Casual Living, December 1, 2011
Magnet Works, a provider of indoor and outdoor home décor accessories, will launch its Focus on Local program in January to support specialty retailers and their local communities.
The company will debut 40 customizable designs by artist Patrick Reid O'Brien at the Atlanta, Dallas and Minneapolis gift markets. Each of the 40 designs will be available on BreezeArt garden flags and MatMates interchangeable mats. Retailers will be able to customize the decorative flags and mats with the name of their state, town or a favorite local destination.
"With retail giants like Amazon and Target in the mix, it's impossible for specialty retailers to compete solely on price. That's why we focus on keeping the special in specialty," said Curt Todd, CEO of Magnet Works. "Patrick's regional art combined with our localization program will give our retailers a truly unique product."
In the spirit of the Focus on Local program, the company will print the localized flags and mats at its facility in St. Louis. "Local printing helps us better meet the needs of retailers with customized product and create more jobs in our local community," Todd said.
Magnet Works has also developed a Shop Local flag and doormat to help retailers support and encourage their community's Shop Local efforts. The flag will be available in January with the rest of the Focus on Local program.
Magnet Works flag helps raise funds for local community project
Magnet Works' flag "American Heroes, Thank You for Your Service" by artist Bonnie Mohr was recently used as a fundraiser for a local community service project by the Rotary Club of Groton New York.
In 2009, NYS Patterson passed law authorizing the naming of NYS Rt. 38 between Owego and Sterling, N.Y. as "The New York State Vietnam Veteran's Memorial Highway of Valor," to honor all those who served in Vietnam. Although the state did erect two signs at each entrance of the highway, they did not have the funds to establish more signs along the 98-mile corridor so that everyone traveling on it would be aware that they were on the Vietnam Veteran's Memorial Highway of Valor.
The Rotary Club of Groton, N.Y. committed to raising funds to install four highway signs in Groton and also to have two of the signs landscaped dedicating the highway to those who served during the Vietnam War. There is a goal to have signs placed going in and out of every town along the route. So far, 36 signs have been placed with another 12 yet to come. One Vietnam Veterans group from Australia even sent funds to pay for and install two signs along the highway.
Magnet Works sent Janet Watkins, owner of a local gift shop, Brittany Station and a member of Groton Rotary, an email of the debut of the flag titled "Heroes" by Bonnie Mohr at the time Groton Rotary was starting its fundraising drive for the project. The profits from the sale of this flag were donated to the highway sign project. Over 200 of the flags were sold in Groton, N.Y., which supported the Vietnam Veterans' Highway project.