iDevices launches commercial for iGrill wireless cooking thermometer
Staff Staff -- Casual Living, October 26, 2011
iDevices, creators of iGrill, a wireless grilling/cooking thermometer for iPhone, iPad and iPod touch via a long-range Bluetooth and App-enabled connection, is targeting the chef in men and woman alike in its new 60-second iGrill commercial that will run continuously in the Apple aisle in big-box stores across the country and through social media sites.
"The ‘Hank vs. Suzie' ad, the latest addition to iGrill's marketing tools, truly expresses the versatility and functionality of the iGrill and how the product appeals to a very broad audience," said Christopher Allen, Sr, CEO of iDevices.
The "Hank vs. Suzie" ad spot - which can be viewed here - showcases the flexibility and ease of use of the iGrill thermometer for those who love to cook and entertain. In the commercial, Hank is busy working in the garage while his food is cooking in the oven. Suzie is relaxing, knitting and checking her email, while her food is smoking on the grill. They are both free to do other tasks because iGrill is monitoring the temperature of their food in both locations.
The commercial is currently running online on Facebook, Youtube, the iGrill mobile site at and other social media destinations.