Pride renews partnership with Casual Living and HGTV Consumer Views survey
Furniture Today Staff -- Casual Living, June 1, 2011
As an affirmation of its commitment to providing ongoing casual industry research, Pride Family Brands has announced its continued sponsorship of the Casual Living and HGTV Consumer Views survey and accompanying promotional sweepstakes.
To be published within the August and October issues of Casual Living magazine, the survey will provide extensive insight into consumer activity with regard to outdoor living products. Also incorporated in the survey process was a sweepstakes that awarded five consumers outdoor furnishings from the sponsor, Pride Family Brands.
In 2011, more than 6,000 consumers were surveyed through questions made available within HGTV's Ideas and Gardening electronic newsletters in April and May. Question topics included how consumers choose outdoor furnishings to what size and shape of dining sets are preferred.
"We are happy to be aligned with HGTV and their once-yearly Consumer Views survey," said Steve Lowsky, executive vice president, Pride Family Brands. "This survey provides vital information that can be incorporated into product development and marketing practices across our industry."
For added incentive, a three-piece cast aluminum bistro set valued at $1,568 was provided by Pride Family Brands to five individual winners. Winners in the 2011 Casual Living and HGTV Consumer Views Outdoor Living survey sweepstakes represented a sampling from across America, including:
+ Brenda Mayberry, Olathe, Kan.
+ Kathleen Williams, Mill Village, Pa.
+ Suzanne Mathis, Ridgely, Tenn.
+ Michelle Black, Largo, Fla.
+ Kim Basye, Boise, Idaho
"We are very pleased with Pride Family Brands' 2011 sponsorship of outdoor and casual research within Casual Living magazine," said Dana French, director of research, Casual Living. "Pride's support and research partnership is vital in providing informative data to the industry each and every month."