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Outdura Corp. announces new hires and key promotions

C.P. Davis, CEO of Outdura Corp., has announced the hiring and repositioning of several key staff members.

"We are highly committed to investing in our new organization and these moves clearly support our focus on building our business through the development of our key associates and recruiting talent to augment and strengthen our organization," Davis said.

Amy Hawn, formerly controller at Shuford Mills and assistant controller at Shurtape, has been hired as CFO. Hawn will lead all financial, IT and human resources functions. She is a certified CPA with more than 20 years of extensive knowledge in accounting, finance, information technology, operations and management in both product and service-based operations.

Joining Outdura Corp. from the parent company, Sattler AG is Reinhard Poscher. Poscher will serve as chief operating officer and focus on expanding Outdura's operational capacity  and enhancing the organization's overall supply chain systems.

Rebecca "Becky" Lane has been promoted to sales support manager. Lane will provide lead sales planning, promotion and administrative support for the casual furniture, marine and  awning segments.

Paul Greene, formerly lead customer service representative, will move to a new position of transportation coordinator. He recently led the Customer Service group.

Joan Greene has been promoted as manager of customer service. She is a 27-year veteran with the former parent company, Shuford Mills, and has held numerous positions in operations, sales support and industrial engineering. Joining Joan is new customer service rep, Sue Herztler.

Michelle Melton has joined Outdura as human relations manager. Melton comes to Outdura after many key HR/organizational development assignments with major durable goods companies.

"Expect a good balance of continuity and change from us," Davis said. "Outdura is all about continuing to wow the market with great service, superior quality and leading edge designs, while building its capability to further serve the outdoor market."

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