Ellery Teams with Dena on Bedding Group
Cinde Ingram -- Casual Living, July 30, 2007
Ellery Homestyles is collaborating with Dena Designs on seven new bedding collections, due for release in August at the New York Home Fashions Market.
The line will include beaded and embroidered bed linens with coordinating curtains, pillows, and other accessories. Each item will carry hand-painted motifs in fashion-forward color combinations by Dena, the TV host, author and designer who goes by one name.
To celebrate the launch, Dena will personally embellish Ellery Homestyles' showroom here. "Dena is a great fit with our branded home furnishings strategy," said Ellery ceo Budd Goldman. "Adult bedding, window treatments, pillows, kitchen tiers... Dena's designs are stunning and targeted to our consumer."