Wearbest teams with Chinese fabric maker
Casual Living Staff -- Casual Living, December 16, 2002
Garfield, NJ — In a move that could be called "everything old is new again," Wearbest Sil-tex Mills has teamed with a Hong Kong company that has manufacturing facilities in China to produce a high-end, silk-based decorative fabric collection that will launch at Showtime in High Point, NC, next month.
Called the Wearbest Silk Collection, "it harkens back to when we were Wearbest Silk Mills, when we were making and selling silk made right here," said Irwin Gasner, president. The multi-generation company, part of a community of legendary silk mills in the area, stopped silk weaving here in 1983, Gasner said.
"It's very exciting; we're the exclusive business operating partner. Together we're going to leverage our design, marketing and sales strength with their manufacturing and sales expertise," Gasner explained.
The looks in the new collection range from classic to transitional and are all silk as well as blends of silk/Dacron polyester, silk/mercerized cotton and silk/rayon, Gasner related.
In total there will be about 50 patterns in the introductory launch in price points from $14.95 to $25.