Southern Patio to launch program aimed for smaller retailers

Program created in response to retailer feedback

Southern Patio, manufacturer of the FiberGlast and Southern Butterfly Offset umbrella lines, is launching a new domestic program called Hearth & Patio Reddi Ship at The Atlanta International Gift & Home Furnishing Market, July 13-16. 

“Our Hearth & Patio Reddi Ship program is going to open our market for the smaller, independent retailers, who don’t necessarily need a full container of product,” said Joe Fraser, Southern Patio president.

Hearth & Patio Reddi Ship will incorporate items from the FiberGlast, PerfectPlanter and urn categories, along with gazebos, Southern Butterfly Offset umbrellas, Southern Radiance Solar umbrellas, crank and tilt umbrellas, and a new fireplace accessory line. 

Jay Winkler, vice president of sales for food and drug accounts, has been instrumental in developing this program. 

“At the trade shows, we meet with a lot of smaller accounts who love our items but with only a few stores in their chains, they don’t have the volume need or space required to buy full containers,” Winkler said. “By developing the Hearth & Patio Reddi Ship program, we are allowing these independents access to similar items that the large chains carry, but that are designed with the independent retailer in mind. With these special designs, and low $500 order minimums, we are fulfilling a need for these retailers, and ultimately for the final consumer.”

Geared for the late 2007 and 2008 seasons, the domestic inventory will be warehoused and shipped from Southern Patio’s Orangeburg, S.C., warehouse for the initial roll-out.