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Laneventure expands WeatherMaster

Joan Gunin -- Casual Living, February 15, 2006

Laneventure is adding offerings to its WeatherMaster outdoor program, including designer fabrics, new finishes and an extended partnership with Sherwin-Williams.

"Whether choosing clothes, automobiles or home decor, today's high-end consumers take pride in establishing a distinctive style reflective of their personality and lifestyle," Laneventure President Art Thompson said.

As consumers continue to expand their living spaces to the outdoors, they seek fabrics that provide fashion, flair and functionality. By partnering with Kravet Soleil for the Designer Fabric Program, Laneventure provides customers with 76 designer patterns to complement any outdoor living space. The new fabric options became available through Laneventure's WeatherMaster Special Order Centers in January.

In addition, Laneventure offers consumers additional color options within the WeatherMaster Natural Wicker collections. By expanding its current partnership with Sherwin Williams, Laneventure is first in the industry to offer a special-order program of this magnitude for wicker finishes. This spring, retailers who purchase the WeatherMaster Special Order Center, a kiosk/swatch display, will be able to offer more than 810 colors in addition to the 24 finishes currently offered. The program empowers customers to coordinate WeatherMaster furniture with their favorite Sherwin-Williams paint colors for a customized and complimentary style.

Consumers also can personalize their outdoor living space through expanded offerings in WeatherMaster's aluminum collections. Designed to blend handwork and modern technology, these powder-coated finishes are available in black, white, tortoise, zinc, espresso, natural and golden sienna. The colors, once married to specific collections within the WeatherMaster aluminum category, are available in all existing aluminum collections except for the At Home In Tuscany and the new ValEur/Prado lines.

"These introductions reflect Laneventure's continued commitment to offer retailers unique ways to reach the discriminating high-end consumer," said Gary McCray, vice president of marketing.

New fabric choices and frame finishes boost Laneventure's WeatherMaster line into a cornucopia of color.

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