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Duraflame responds to 'green' trend

Duraflame, Inc., Stockton, Calif. launched a line of all natural "bio-wax" petroleum-free firelogs to an overwhelmingly positive response from retail buyers. This shift away from petroleum wax makes Duraflame the first supplier in the firelog market to make a full-scale commitment to bio-wax.

"All of our branded firelogs, and even firestarters, are now produced with even more environmentally friendly materials," said Chris Caron, vice president, brand development.

"We are committed to minimizing our products' environmental impact and coming up with an alternative to the petroleum wax in all our fireplace products was a big step in this direction."

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