Showplace to host more casual furnishings
February 23, 2007-- Casual Living,
A half-dozen or more casual furniture manufacturers will be exhibiting on the second floor of Showplace during the March 26-April 1 High Point Market. Other casual furniture and accessories will appear in other parts of the sleek, modernistic building near the central bus terminal outside the International Home Furnishings Market Center.
Lloyd/Flanders and Palm Springs Rattan will return to Showplace’s second floor. Telescope Casual and Richey Industries, which have shown in Plaza Suites since it opened in October 2001, will join them on the second floor. Ratana also is moving to Showplace from its Suites at Market Square location. Orlando, Fla.-based Domila, the casual furniture division of Ameximport, will make its first appearance at Showtime.
The physical structure of Showplace with its high ceilings and natural light allows room for manufacturers to display market umbrellas, pavilions and other outdoor products. Some manufacturers said they think it will make it easier for their customers to find them.
“Showplace has become such a marquis building in the center hub of High Point; it’s a nice new modern building and the management team seems really good there,” said Henry Vanderminden IV, president, Telescope Casual, which has exhibited in High Point for more than 30 years. “We’ve found High Point to be a great secondary market for us to the Casual Show in Chicago. It’s not an industry specific show, but we get some nice international leads out of there as well as full-line furniture store clientele and some designers.”
Telescope participates in plenty of markets, including the Hearth, Patio & Barbecue Expo in Reno, Nev., to be hel in March, and last month’s Golf Industry Show in Anaheim, Calif.
Great American Woodies by Richey Industries had decided to stop exhibiting in High Point because buyer traffic in its Plaza Suites booth had declined. President Richey Smith changed his mind after talking with dealers during the company’s second showing at the Atlanta market in January. “The building is very attractive; it’s near where the buses all drop off and so it’s easy for them to get to us,” Smith said. The value of showing in High Point is full-line furniture stores and designers who shop there. Smith said Tim McGee, Showplace vice president of leasing, also visited with him in Atlanta and explained lease terms that made it “easy for manufacturers to say yes.”
Palm Springs participates in spring markets only in High Point now but has exhibited there for about five years, first at Plaza Suites and more recently at Showplace. It also exhibits at the Chicago market.
“Because the (High Point) market is so spread out, I think it’s a huge advantage for a buyer to have all the casual sources in one building because then you don’t have to run from building to building trying to hit your target places,” said Tami Newton, Palm Springs Rattan & Garden Classics, sales and marketing. “We’ve always tried to be next to the windows there just to get that natural light, that more true coloration of both the frames and the fabrics.”
For more, see Casual Living's March issue.
Related Content By Author
Industry Related Content
Casual Living Episode 11: Online Marketing How-Tos