Outdura wins multiple ADEX Awards

Fabric designs and colors allow fashion-forward options


Outdura performance fabric, manufactured by Shuford Mills, has been recognized by ADEX with multiple awards for design excellence.


French Twist


Avant Garden

Taking an unexpected approach to the typical outdoor theme, the Avant Garden Collection won a Platinum Award. The feature color, Tidewater, combines vivid Pesto green and cool Aquatic blue grounded with rich Kona brown for the dramatic story of “where tide meets tundra.” The feature pattern, Breeze, is a playful motif which blends colors to work hand-in-hand with the structured menswear stripe, Reunion. Fashion inspired tweeds and boucles were added to the mix making the collection look fresh while still rich in texture.
Also winning an ADEX Platinum Award is pattern Jubilee in the feature color, Aegean. Jubilee is a multi-facetted texture using Outdura’s new novelty boucle yarn in conjunction with a planted warp stripe.

“The new construction gives a raw silk look which exudes the artistry of hand-woven fabric in its finest form,” said Karen Williams, designer/partner, D2, LLC.
The French Twist Collection is honored with the ADEX Gold Award. “This particular collection hosts an entertaining array of patterns, textures and colors,” said Brenda Bost, designer/partner, D2/LLC. “The underlying formality of the classic scroll pattern, Chateau, and diamond motif in Lavalier, become more worldly with added ikat flair.”
Winning the Silver Award is pattern Rhythm. Featured in the spice tone color, which Outdura calls Pottery, Rhythm is the lead pattern in the Calypso Collection. Ethnic inspired, Rhythm is both bold and exotic giving a stylish upbeat approach to the outdoor arena.
“We are proud to be recognized by the prestigious ADEX awards,” said Natalie Scott, vice president, sales and marketing, Outdura Casual Furniture. “Once again, D2 and Shuford Mills have taken the Outdura brand to new limits, which allow our customers fashion-forward design options and innovative constructions. Couple that with the performance properties of 100% solution dyed acrylic and our commitment to service the industry and you have a winning combination.”

For more information about Outdura and its award-winning fabrics, call 1-866-OUTDURA or visit its Web site at www.outdura.com.


Featured Video

  • Talking Outdoor Trends with Designers Kelli Ellis and Eddie Ross

    Camera Icon More Videos

Exterior Design

Exterior Design

See our new publication!  Exterior Design promises to showcase the best, most innovative product design across all key categories of outdoor.  With a unique vision and a focus on fashion, design, luxury and style, it's a must-see magazine for forward-thinking designers and high-end retailers. See the inaugural issue!

May Digital Edition

Casual Living Digital Edition

Don’t miss the May digital edition of Casual Living and our third installment of the Elements series—Water. Also, contributor Laurie Rudd shares the latest in fashionable fountains and water features. And lastly, designer Libby Langdon shows how adding a little water—fountain, bubble wall or even a peel-and-stick beach scene—can up the ambiance in any showroom. 

Take a moment to subscribe!

May Digital Edition