Exhart partners with Nickelodeon for line of garden décor and accessories

Garden décor manufacturer Exhart has inked a deal with Nickelodeon to create a line of garden products featuring Dora the Explorer and SpongeBob SquarePants.

The new line will include garden stakes, statuary, wind chimes and other accessories, scheduled to debut at major retailers in fall 2012.

"As leaders in our category, we feel that licensing with Nickelodeon will set us apart from our competition," said Michael Weiser, EVP of sales and marketing for Exhart. "Dora and SpongeBob are evergreen properties and a perfect match for our target demo."

"We are pleased to partner with Exhart on this exciting new line of garden products and accessories featuring Dora and SpongeBob," said Hal Snik, senior VP, Soft Lines Licensing. "This is a great opportunity for Dora and SpongeBob fans to interact with their favorite characters while spending time outdoors."

Featured Video

Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design

See our new publication!  Exterior Design promises to showcase the best, most innovative product design across all key categories of outdoor.  With a unique vision and a focus on fashion, design, luxury and style, it's a must-see magazine for forward-thinking designers and high-end retailers. See the inaugural issue!

June Digital Edition

Casual Living Digital Edition June 2017

Don’t miss the June digital edition of Casual Living and our fourth and final installment of the Elements series—Air. Contributor Marc Barnes talks with shade manufacturers about their latest innovations, and freelancer Laurie Rudd keeps us suspended in midair, literally, with a showcase of hanging outdoor products. Also be sure to check out our annual Casual Living Merchandising Awards winners, and don’t miss our behind-the-scenes look at Telescope Casual. June Digital Edition