Exhart partners with Nickelodeon for line of garden décor and accessories
Lissa Wyman -- Casual Living, December 8, 2011
Garden décor manufacturer Exhart has inked a deal with Nickelodeon to create a line of garden products featuring Dora the Explorer and SpongeBob SquarePants.
The new line will include garden stakes, statuary, wind chimes and other accessories, scheduled to debut at major retailers in fall 2012.
"As leaders in our category, we feel that licensing with Nickelodeon will set us apart from our competition," said Michael Weiser, EVP of sales and marketing for Exhart. "Dora and SpongeBob are evergreen properties and a perfect match for our target demo."
"We are pleased to partner with Exhart on this exciting new line of garden products and accessories featuring Dora and SpongeBob," said Hal Snik, senior VP, Soft Lines Licensing. "This is a great opportunity for Dora and SpongeBob fans to interact with their favorite characters while spending time outdoors."