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Education spotlighted at upcoming Int'l Pool | Spa | Patio Expo

The upcoming 2011 International Pool | Spa | Patio Expo, which will be held Nov. 2-4 in the Bayside Halls at the Mandalay Bay Convention Center in Las Vegas, will feature a host of educational events for pool, spa and patio professionals.

IPSP Expo to highlight APSP Builders Institute

The Association of Pool & Spa Professionals (APSP) will offer its flagship educational programs prior to the 2011 Int'l Pool | Spa | Patio Expo. Making up part of the APSP Career Institute, these programs are the centerpiece of the Expo's comprehensive lineup of educational offerings.

Presented by the APSP Builders Council, the APSP Builders Institute is an intense two-day program of seminars designed to be a transformational learning experience that will challenge the way attendees think and help them perform at the top of their game.

"The first day is all about the WOW factor and creating unforgettable, unrivaled pool and spa projects by implementing acrylic windows, after dark visual effects, unique waterproofing techniques and more," said Bill Weber, president and CEO of APSP, the show's official sponsor. "The second day will help you focus your business strategy to get more leads, win more bids and discover new ways to communicate with and market to your customers."

Classes on Monday, Oct. 31, include:

+ Seeing Things Differently: Delivering a New Perspective with Pool Windows & Acrylic Panels
+ Incomparable After-Dark Visual Effects of Fire & Water
+ Bringing Fire to the People: Barbeques, Fireplaces & Outdoor Entertainment Systems
+ Keeping Water Where It Belongs! A Pro's Guide to Waterproofing

Classes on Tuesday, Nov. 1, include:

+ Structure Your Marketing to Get the Leads That Others Don't
+ Preparing for the Social Consumer: Social Media and Web Tools You Can Use Now
+ Why Sales People Fail at Selling Pools (Hint...It Is Not About Price)
+ Selling & Winning: Battling the Low Bids of Cash-Paying Competitors
+ Selling and Building a ‘Million Dollar Pool'

Builders Institute speakers include Dennis Wightman, Kevin Doud, Scott Cohen, Jerry Werner, Brett Abbott, Pam Vinje, Brad Massey, Alan Smith and Lew Akins.

For attendees wanting even more of a comprehensive professional development experience, the three-day APSP Builders Institute + CBP Prep Course offers the APSP Builders Institute plus the CBP Certified Builder Professional Certification Prep Course and Exam, leading to the highest level of pool builder professional certification in the industry.

While anyone can participate in the Builders Institute, attendees must have five or more years of industry experience and 24 hours of continuing education credits to qualify to take the CBP exam and prep course. The program requirements are fully outlined in the APSP CBP application package which can be downloaded at The 21 hours of continuing education hours earned by attending the Exam Prep Course and Builders Institute may be applied toward meeting the 24-hour continuing education requirement for the exam.

Registration packages

The APSP Career Institute packages are ticketed events and seating is limited, so early registration is encouraged to ensure access to the program.

The APSP Builders Institute + CBP Prep Course includes admission to the two-day Institute, the CBP Prep Course and the CBP Exam [if qualified]. Attendees will also receive the APSP Builders Manual, 3rd Edition, a Super Pass, admission to the Expo, one of the three Power Panels, the Welcome Party at LAX, the APSP Live Workshops and the Saber BBQ & Beer Bash. Advance prices are $950 for APSP members and $1,450 for non-members.

The Builders Institute Monday/Tuesday Pass includes admission to the two-day program and a Super Pass, as well as admission to the Expo, one of the three Power Panels, the Welcome Party at LAX, the APSP Live Workshops and the Saber BBQ & Beer Bash. Advance prices are $700 for APSP members and $800 for non-members.

The Builders Institute Tuesday Pass includes admission to the one-day program and a Super Pass, as well as admission to the Expo, one of the three Power Panels, the Welcome Party at LAX, the APSP Live Workshops and the Saber BBQ & Beer Bash. Advance prices are $450 for APSP members and $550 for non-members.

To register for these programs, attendees should visit, where program schedules and additional information is posted. For more information, call 972.536.6350 or 888.869.8522.

Genesis 3 to offer design schools at IPSP Expo

Builders, designers and landscape architects attending the 2011 Int'l Pool | Spa | Patio Expo will have the opportunity to gain design and construction knowledge of pools, spas, water features and ponds through the Genesis 3 Design Schools.

Presented by the Genesis 3 Design Group, one of the industry's most-respected experts in watershape design and construction, the pre-show, high-level educational programs are designed to teach higher standards in watershape design and construction.

"If you want to register for one of the Genesis 3 Design Schools, I recommend that you do so immediately," said Brian Van Bower, President and Co-Founder of Genesis 3. "One of the three Design Schools, ‘20th Century Architecture,' is already sold out, and the other three are filling up fast."

With one school already sold out, registrants can choose one from a selection of three 20-hour courses held over 2 1/2 days. Classes will be held from 1-5 p.m. on Sunday, Oct. 30, and from 8 a.m.-5 p.m. on Monday, Oct. 31 and Tuesday, Nov. 1. The Monday and Tuesday classes include lunch.

Focusing on pools, spas, water features and ponds, the Genesis 3 Design Schools include the following 20-hour courses:

+ "Design Communication - Measured Perspective" introduces attendees to rendered drawings, developing participants' competency with two-point perspective while focusing on scale, proportion, structured plan layouts, grid systems, tone, shadow and more. This class is taught by Larry Drasin, Sr. Project Manager of Drasin Design. In addition, Drasin is the Project Manager for the new Shade Hotel Redondo Beach due to open 2012, as well as an instructor at the UCLA Environmental & Interior Design Dept.

+ "Advanced Fluid Engineering" extrapolates the key fluid static and dynamic principles that apply to watershapes. Attendees will learn how to properly size plumbing and equipment, calculate TDH, operating costs, size chemical systems and other items. Taught by David J. Peterson, P.E., SWD, Watershape Consulting, Inc., Peterson is a registered civil engineer in multiple states, a member of the Society of Watershape Designers (SWD), and a Genesis 3 Platinum Member.

+ "3-Dimensional Computer Drawing - A Study in Color, Light and Layout with Markers, Part II" places an emphasis on understanding light to create three-dimensional images, understanding visual depth - the basis of proper visual presentations, and using design markers to create depth on three-dimensional drawings created and formulated in Part I. Presented by David Tisherman, SWD, Genesis 3 Design Group Co-founder, and Principal and Founder of David Tisherman's Visuals, Inc.

If you plan to enroll in the "Design Communication - Measured Perspective" class, you must complete the prerequisite of "An Introduction to Basic Perspective Drawing" said David Tisherman, Co-Founder of Genesis 3. "The prerequisite class will be held October 12-13 at the Four Seasons Resort in Dallas." Additional information can be found at

In addition to one 20-hour course, the Design Schools registration package also includes a Super Pass, admission to the Expo, one of the three Power Panels and the Welcome Party at LAX. The advance registration fee is $1,580 before September 20 and $1,790 thereafter.

Complete descriptions and speaker biographies can be found at The Genesis 3 classes are ticketed events and seating is limited. No substitutions will be honored for the Genesis 3 Design Schools and no refunds will be issued after Oct. 19.

IPSP Expo to launch inaugural virtual conference

The Int'l Pool | Spa | Patio Expo and Pool & Spa News have collaborated to launch its inaugural virtual conference, "Thriving in Today's Pool Economy: Grow | Protect | Profit."

Free to attendees, this inaugural virtual conference features a series of eight on-demand sessions covering the three specific areas of interest: "Growing Your Business," "Protecting Your Assets," and "Profiting from Emerging Markets."

Providing the practical knowledge and tools needed to succeed in today's challenging economy, classes include:

+ Supercharge Your Marketing & Advertising Strategies
+ Identify, Target & Capture the New Customer
+ Drum Up Business with User-Generated Websites
+ Write a Contract that Protects Your Company
+ Choose an Insurance Policy that Protects You & Your Company
+ Avoid Entrapment, Drowning & Diving Lawsuits on Existing Projects
+ Profit from Green Energy: The Sales & Installation of Solar Products
+ Rev Up Your Renovation Sales

"Pool, spa and backyard professionals worldwide will have the ability to gain insight into pool/spa industry trends and best practices through this innovative online event," said Lindsay Roberts, director of the Expo. "The virtual conference is now live and will be available online through November 23, 2011, at 9 a.m. EST."

Sharing their insights of the pool market today, sessions will be presented by industry experts, researchers and veterans including Tom Shay, president of Profits Plus; Beverly Koehn, president of Beverly Koehn & Associates; Todd Bairstow, co-founder of Keyword Connects; Mark Stapke, partner of Michelman & Robinson, LLP; Ray Arouesty, president of Arrow Insurance Service; Michael Haggard, partner of Haggard Law Firm; Monica Kennedy, president of Elite Solar Service; John Kennedy, head of construction of Elite Solar Services; and Brian Claffey, VP of Claffey Pools.

To preview the complete agenda and register, visit

The 2011 International Pool | Spa | Patio Expo will be held Nov. 2-4, in the Bayside Halls at the Mandalay Bay Convention Center in Las Vegas. To register for the event, visit, or call 972.536.6350 or 888.869.8522 for more information.

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