Cal Spas unveils 2011 Home Resort Collection
Michael J. Knell -- Casual Living, March 9, 2011
Cal & Spas, a leading supplier of home resort products, announced the launch of its 2011 Home Resort Collection at its WIN NOW Expo, held Jan. 11-13.
"We hosted our own Expo in order to thoroughly educate our U.S. and international dealer network on our new innovative product line and illustrate why we are the No. 1 global leader in Home Resort products," said Casey Loyd, president of Cal Spas. "We showed our dealers firsthand how they can grow their business and increase sales in 2011 with the widest range of home resort products in the industry."
During the Expo, Cal Spas unveiled a cutting-edge home resort product line, offered at all price points in every product category. Guests attended educational seminars throughout the Expo on the new product line. Additional classes were held to review and train on new company procedures, designed with the help of dealer advisors, to make Cal Spas easier to do business with. Dealers also had the opportunity to tour Cal Spas' 1 million-sq.-ft. manufacturing plant.
Highlights from the WIN NOW Expo include the launch of Cal Spas' nine new hot tub molds and exclusive stainless steel Candy Cane jets with the patented LED Hi- Light "on-off" jet lighting - an exclusive Cal Spas feature and industry first.