Outdoor Lifestyle redesigns website
Staff Staff -- Casual Living, March 1, 2011
Outdoor Lifestyle has redesigned its website, www.olfurniture.com, making it more user-friendly by allowing one to view its furniture by collection or category and current frame and fabric finishes.
"We have invested a substantial amount of time and effort into ensuring that both the consumer and dealer can navigate through our website with ease," said Virginia Hamilton, business development manager with Outdoor Lifestyle.
Additionally, the website offers an educational video describing Outdoor Lifestyle's manufacturing processes, which is a helpful tool for dealers to use in training of sales associates.
"We have also created a Dealer Showroom section which will showcase how dealers blend Outdoor Lifestyle's variety of frame styles and finishes with our fabrics," Hamilton said. "We welcome all of our dealers to contact us and submit their photography to be showcased in this section."
With the redesign of the website, Outdoor Lifestyle has concentrated on improving search engine optimization, which will drive more website traffic. The attention the website has received since the redesign was initiated is evident by the increase in hits, inquiries about product information and overall internet visibility.