Sattler AG to acquire Outdura from Shuford Mills
Kay Anderson -- Casual Living, February 9, 2011
GLOBAL PERFORMANCE textile company Sattler AG, based in Graz, Austria, has acquired Outdura from Shuford Mills. The acquisition includes the purchase of Shuford Mill's production operation and distribution center in Hudson, N.C.
"We have long admired the Outdura brand and the management team," said Herbert Pfeilstecher, CEO of Sattler. "We are very excited about the growth potential of the Outdura brand."
Manfred Heissenberger, executive director sales & marketing of Global SDA sales added, "We believe Outdura's strength in the casual furniture and marine segments will complement our current focus on the sun shading segment."
All Shuford Mills' employees have joined the new company. Natalie Scott, VP of sales and marketing, casual furniture, and Jeff Jimison, VP marine and awning, will continue to lead Outdura brand growth in their respective segments.
"We are moving from one great family (the Shufords) to another (Sattler)," said CP Davis, CEO of Outdura. "Our core values align and we share strong and unmatched passion for serving our customers with high quality fabrics. Like Shuford Mills, Sattler is a multi-generation family company with a commitment to its employees and to the communities in which it operates. Our customers can expect Outdura to be even more capable to support their performance fabric needs in the future."
The planned acquisition was finalized in December.
Davis noted the good news that Outdura's designers and 65+ employees will continue their work and Sattler will continue to hire and expand.
"They're going to invest in this operation," Davis said. "As other companies have taken businesses offshore, what Sattler sees as a real value is our base of operation in Hudson. They plan to expand our operation in the next two to three years, not only the infrastructure but the actual physical facility."
The Sattler Group ranks among the top European manufacturers of technical textiles, especially for outdoor use. As a leading supplier of sun protection fabrics, Sattler is involved in the planning and implementation of membrane constructions with a high degree of engineering.
"We see opportunities with the resources they have, all the way from raw materials through marketing resources to expand our brand," Davis said. "We believe this is just great news to continue to fortify and get behind the momentum we've established."
Davis noted Outdura has grown significantly over the last several years and its brand has become more noticeable. Selling the business was a difficult decision for the Shuford family to make. "However as they grew the tape business quite dramatically they felt they were impeding our progress in growing the outdoor fabrics business," he said.
"We clearly understand there are other players in the marketplace and people have options, but if they think about us as they have they'll have a better feeling that we are here for a very long, long term," Davis said. "Sattler is a 125-year-old company, the same as the Shufords. We're going from one great family to another - that's how we see it."