Divatex inks Moonlight Creations bed, rug line
Casual Living Staff -- Casual Living, April 15, 2002
Divatex Home Fashions has signed on artist Deb Eisenman for licensed lines of bedding and rugs.
Eisenman is known for her Moonlight Creations by Deb line of art, which she began painting following a taxi accident in New York which resulted in debilitating injuries. She began to paint watercolors before going to sleep as a form of therapy. Thus, Moonlight Creations was born. Prior to her artistic career, Eisenman was a television producer.
"We couldn't have found [a] more forward-looking and quality-oriented manufacturer for this very special property," said Cynthia Hall Domine, licensing agent for Moonlight Creations.
According to Bob Levitt, marketing manager for Divatex, the initial offering for the new license will encompass various types of sheeting, including percale, jersey knit, and 100 percent cotton, and coordinating top-of-bed. Several collections are currently in the works, and more are being developed. Price points have also not been set, but the line will be aimed at the big box and specialty store channels.
"It's fun, it's creative and it's a little something that you've probably never seen before," Levitt said of Moonlight Creations' look and style. Colors like turquoise, orange and bright yellow will all be used. Although Divatex only has boards now, actual product could be previewed within the next few months. Depending on when an order is placed, delivery could commence in time for the fall season.
If the line sees strong sell-through, Divatex is also mulling offering decorative pillows and body pillows.
In addition to Moonlight Creations, Divatex also has the licenses for Nick & Nora, Wamsutta jersey knit sheets and duvet covers and Waverly sheets.
"There is something both familiar and unique about the Moonlight Creations designs," said Avi Gross, president of Divatex. "Deb taps into our need for the old and the new."