Joe Ruggiero designs weaves for Viro fibers with focus on green
April 21, 2008,
Inspired by thoughts of his granddaughter’s future, designer Joe Ruggiero joined with Viro, maker of all weather wicker, to develop a premier line of eco-friendly woven patterns that will debut at the Hospitality Design Expo in May.
Ruggiero designed the weather-resistant woven patterns to complement Sunbrella outdoor fabrics, for which he has designed more than 1,000 patterns.
A collection of three weaves - Antique, Leather Like and Natural - will launch at the HD Expo in Las Vegas, May 15-17. Ruggiero had a different inspiration for each. Antique was inspired by a woven antique child’s chair from the 1800s. Leather Like evokes the woven leather of equestrian harnessing and tack. Natural refers to the woven art of basketry from Tuscany, Provence and England. Each of these designs comes in 11 colors.
Viro fibers are highly customizable and specifically designed and engineered for outdoor use. Designers can choose from a wide range of profiles, colors, textures and surface effects. Viro is UV stabilized, high-density polyethylene, a non-toxic, recyclable material that out-performs natural wicker in many ways.
Ruggiero, who found the combination of Viro’s unique capabilities and green qualities to be a perfect fit, has influenced millions of consumers who look to him for fresh design ideas and trend direction. His entry into green design will no doubt lead consumers toward more sustainable choices.
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Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.