Telescope Casual launches national shopper survey
May 8, 2009,
Telescope Casual Furniture, a Granville, N.Y.-based manufacturer of outdoor furniture for the residential and contract markets, will conduct a national shopper survey to get deep into the mindset of today’s consumer. Survey data will be released monthly.
“We are excited to be launching our new consumer survey,” Telescope CEO Kathy Juckett said. “This is a time when people are setting new values and are shopping very differently. As a leader in residential and hospitality furnishings, we are launching this consumer survey to be aware of and anticipate consumers’ changing lifestyle, habits and preferences. The results will not only guide our business, but will also be very valuable to both our partners in cruise, restaurant and hotel industries, and our retail partners.”
The Telescope National Shopper Survey will be an Internet survey of 1,500 adults conducted by WSL Strategic Retail.
Specifically, top line topics include:
Are consumers’ vacations in the backyard or are they headed for a cruise?
When shoppers are ready to splurge, what’s top of the list? Is it a vacation or decorating their home or garden?
How the economy is specifically affecting consumers’ dining habits
For more than a century, Telescope Casual Furniture has produced quality outdoor furniture. The company’s product line includes wicker, aluminum, cast aluminum and resin chairs, tables, umbrellas, barstools, chaises, sofas and rockers for the residential and contract markets. Telescope will be exhibiting May 14-16 in booth 318 at the Hospitality Design Expo in Las Vegas.
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Don’t miss the June digital edition of Casual Living and our fourth and final installment of the Elements series—Air. Contributor Marc Barnes talks with shade manufacturers about their latest innovations, and freelancer Laurie Rudd keeps us suspended in midair, literally, with a showcase of hanging outdoor products. Also be sure to check out our annual Casual Living Merchandising Awards winners, and don’t miss our behind-the-scenes look at Telescope Casual.