High Point Market takes new name

New logo debuts in preparation for fall market

High Point MarketThe International Home Furnishings Market dropped its more formal name in favor of the one most attendees know it by, the High Point Market.

The High Point Market Authority adopted its new name last Wednesday, at the same time it unveiled a pair of new logos, multi-branched trees as symbols of the High Point Market and its official sponsor. Officials said the logos, designed to change colors with the spring and fall markets, reflect the region’s history in case goods manufacturing and its changing seasons.   “While a logo was developed for the Authority around the time of its inception, none has existed for the Market itself,” said Brian Casey, High Point Market Authority president. “In reevaluating Market’s brand, we have been faced with two challenges: The first, and most critical, is the official name, which we found few industry executives actually using. Both in this country and beyond, people refer to our bi-annual event as ‘High Point,’ or ‘High Point Market,’ just as they say, ‘Cologne,’ ‘Shanghai,’ ‘Paris,’ ‘New York’ and so on.”  The multi-branched tree logo speaks to the High Point Market’s early history and the furniture makers who essentially planted the seed for Market years ago, he said. “From these great roots we have grown to encompass all the branches or categories of the home furnishings industry,” Casey said. “And, like the Market itself, our tree is a living, growing organism encompassing many, many parts. Our tree also symbolizes ongoing growth, both of individual businesses and individuals, thanks to the myriad educational offerings we have offered in the past and will expand further as we move ahead in the future.” The market set for Oct. 16-22 will be the first to start on a Monday rather than a Thursday.

Featured Video

Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design

See our new publication!  Exterior Design promises to showcase the best, most innovative product design across all key categories of outdoor.  With a unique vision and a focus on fashion, design, luxury and style, it's a must-see magazine for forward-thinking designers and high-end retailers. See the inaugural issue!

June Digital Edition

Casual Living Digital Edition June 2017

Don’t miss the June digital edition of Casual Living and our fourth and final installment of the Elements series—Air. Contributor Marc Barnes talks with shade manufacturers about their latest innovations, and freelancer Laurie Rudd keeps us suspended in midair, literally, with a showcase of hanging outdoor products. Also be sure to check out our annual Casual Living Merchandising Awards winners, and don’t miss our behind-the-scenes look at Telescope Casual. June Digital Edition