High Point Market takes new name

New logo debuts in preparation for fall market

High Point MarketThe International Home Furnishings Market dropped its more formal name in favor of the one most attendees know it by, the High Point Market.

The High Point Market Authority adopted its new name last Wednesday, at the same time it unveiled a pair of new logos, multi-branched trees as symbols of the High Point Market and its official sponsor. Officials said the logos, designed to change colors with the spring and fall markets, reflect the region’s history in case goods manufacturing and its changing seasons.   “While a logo was developed for the Authority around the time of its inception, none has existed for the Market itself,” said Brian Casey, High Point Market Authority president. “In reevaluating Market’s brand, we have been faced with two challenges: The first, and most critical, is the official name, which we found few industry executives actually using. Both in this country and beyond, people refer to our bi-annual event as ‘High Point,’ or ‘High Point Market,’ just as they say, ‘Cologne,’ ‘Shanghai,’ ‘Paris,’ ‘New York’ and so on.”  The multi-branched tree logo speaks to the High Point Market’s early history and the furniture makers who essentially planted the seed for Market years ago, he said. “From these great roots we have grown to encompass all the branches or categories of the home furnishings industry,” Casey said. “And, like the Market itself, our tree is a living, growing organism encompassing many, many parts. Our tree also symbolizes ongoing growth, both of individual businesses and individuals, thanks to the myriad educational offerings we have offered in the past and will expand further as we move ahead in the future.” The market set for Oct. 16-22 will be the first to start on a Monday rather than a Thursday.

Web Directory Search
Search for Products/Companies

Featured Video

  • Dale Boles on Barcalounger Outdoor Living's Big Debut

    Camera Icon More Videos

Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design Fall 2017

A new season means a fresh look at outdoor luxury in the fall issue of Exterior Design. From the Hollywood Hills to the penthouses of New York, we explore the most opulent outdoor spaces, products and designs. The Fifth Room has arrived in high style, and you don't want to miss it! See the latest issue!

October Digital Edition


Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.

In this issue:

  • Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
  • Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
  • Focus On: Patterns punch up the style quotient of outdoor accessories.
October Digital Edition