Char-Broil returns to National Hardware Show
Casual Living Staff -- Casual Living, February 1, 2009
Char-Broil will occupy an inside presence on the show floor within Lawn & Garden World. Char-Broil also will anchor the new Stay-Cation Marketing Center. This outside feature area will showcase hands-on testing and education covering what's new in grills, outdoor furnishings, accessories, storage and coverings that retailers can market to consumers who choose to spend their vacation at home.
"We are excited to return to the National Hardware Show for the first time since 2002," said Rob Schwing, senior director, brand marketing at Char-Broil. "Our exhibit on the show floor and anchor of the new Stay-Cation Center offer an excellent platform to showcase our new line of infrared products. In addition, we will host our annual sales meeting at the National Hardware Show, which will offer our retail partners an opportunity to meet with our entire team to plan their upcoming activities."
"The National Hardware Show is honored that Char-Broil has chosen to return to our industry's largest and most important event," said Ed Several, group vice president for the National Hardware Show.
"We are making major changes to inspire manufacturers and retailers with new ideas, education and most importantly, new products to jump-start sales in a challenging marketplace," he said. "The Stay-Cation Marketing Center is the first of many new areas we have planned that are specifically designed with our customers' needs at the forefront. As such, we are pleased that Char-Broil will anchor this new area."
For additional and updated information on the 2009 National Hardware Show, visit www.nationalhardwareshow.com.
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