La-Z-Boy extends outdoor line
May 9, 2008,
La-Z-Boy Incorporated and Brown Jordan International have again collaborated to launch a new product line – La-Z-Boy Outdoor Select. The line will be targeted to both traditional and specialty outdoor furniture stores and will debut at Pre-Market, Chicago’s Merchandise Mart, July 9 – 11.
“Since partnering with BJI in 2006 to launch La-Z-Boy Outdoor, the brand’s first line of outdoor furnishings, to the wholesale club market, we have been thrilled with both BJI’s strong understanding of the La-Z-Boy brand as well as the exceptional design, quality and distribution of the products,” said Doug Collier, chief marketing officer for La-Z-Boy, Inc. “This extension of our partnership will bring our signature La-Z-Boy comfort to traditional and specialty outdoor furniture dealers through this premium furniture line.”
Gene Moriarty, President and CEO of Brown Jordan International, added, “We are pleased to extend the La-Z-Boy Outdoor program with the introduction of the premium La-Z-Boy Outdoor Select program to both our current dealer base as well as prospective dealers. The line will offer dealers competitive price points, unique product styling and new marketing opportunities with the goal of enhancing the overall success of their businesses.”
Related Content By Author
Move of the Century
Casual Living eWeekly
Most Viewed Articles
October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.