Laurie Bell Rugs debut for outdoor style
April 13, 2009,
“This will be a quantum leap for outdoor rugs,” Jenkins said. “Nothing currently available in the industry will provide the construction, coloration and designs that will be available from this outdoor rug line.”
The inaugural collection of Laurie Bell Rugs includes 10 original designs in four color stories. Jenkins has built a reputation for providing the outdoor living segment with designs that not only complement the furnishing and fabrics offered by manufacturers, but also provides a knowledgeable solution for quality and durability in the outdoors.
Jenkins, who holds a bachelor’s degree in chemistry, utilized her nearly 30 years of textile experience when she, along with her production team, crafted these outdoor rugs to provide a two-year warranty from fading in the out of doors. The rug line, which will be produced domestically, also will be treated for antimicrobial growth and boast a performance backing for proper moisture drain-through.
Aside from the technical aspects of the line, Laurie Bell Rugs will incorporate Jenkins’ original art designs including a selection of traditional and contemporary motifs. From free-floating paisleys over a solid field to oriental or linear designs, the Laurie Bell Rug line will exhibit Jenkins’ deep knowledge of the industry and what the casual consumer requires.
A color pallet of more than 20 weather-resistant yarns was developed to Jenkins’ specifications to create the four color stories within the original launch. Those color stories include chili/mango, neutral/golden, coastal blue/soft yellow, pesto/chocolate and aqua/warm green.
“Today’s outdoor furnishings require greater design in all accessories,” Jenkins said. “This is especially important for the rugs that can pull the entire outdoor living space together.”
Laurie Bell Rugs will initially be marketed to specialty casual retailers and the designer and contract/hospitality trade with availability within a six- to eight-week lead time. For more information about Laurie Bell Rugs, call Laurie Jenkins at 336-362-4133.
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Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.