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April Showers and Storms May Dampen Sales

Last April was the sixth warmest in more than 21 years for the United States, with warmer year over- year trends in the West and colder trends in the East. Precipitation was the least in four years for the country as a whole with drier weather in the East, which will have been favorable for outdoor product sales, The exception was during the final week of April when a Nor'easter traveled up the East Coast dumping heavy rain. Wetter weather in the West will have dampened demand for spring and outdoor categories.
     This month, the Eastern half of the nation will trend wetter with more frequent showers and severe storms, thanks to an active southern branch of the jet stream, which will be a negative for outdoor living categories.
     On the positive side, temperatures will be above normal in the Northeast and North Central states. The Southeast and much of the West Coast will see temperatures similar to last year and normal, while the Rocky Mountains and South Central states will see temperatures trend colder than last year, a negative for seasonal categories.

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