Sunbrella, Lonny magazine partner for Web-based home makeover series
Casual Living Staff -- Casual Living, April 29, 2013
GLEN RAVEN, N.C. - Sunbrella and Lonny magazine are launching a new Web-based video home makeover series created to inspire consumers with elegant and practical design solutions. Set in Atlanta, the series - "Perspective: Atlanta" - follows interior designer Alex Gaston as he decorates an urban loft using Sunbrella fabrics and transforms it from a jumble of architectural features into a cohesive space.
Interior designer Alex Gaston will use Sunbrella fabrics to decorate an urban loft in the Web series "Perspective: Atlanta" from Sunbrella and Lonny magazine.
Gaston, who is design director for Mark Cunningham, Inc., in New York, will use Sunbrella fabric for any and all applications possible, from furniture to drapery, rugs to wall coverings - for every room in the loft.
Other important players in the project are Celina Wright, a junior designer at Mark Cunningham, Inc.; Sunbrella Design and Creative Director Gina Wicker and a team of editors at Lonny Magazine who check in and review the design progress throughout the makeover.
"People all over the world know Sunbrella fabrics for outdoor living - awnings, boats, outdoor furniture. But many people are just discovering our vast availability as an indoor fabric option through leading furniture manufacturers and fabric by the yard," Wicker said. "'Perspective: Atlanta' will grow people's understanding of Sunbrella fabric as an interior upholstery option for all kinds of applications, including sofas and chairs, ottomans, wall coverings, draperies and more."
With views of the city skyline and local parks, the "Perspective: Atlanta" loft is located in a mixed-use residential area with immediate access to shopping and dining. The loft has an abundance of windows that bring in natural light and an open floor plan that includes 10- and 20-foot ceilings and exposed brick walls. The loft features spacious rooms, including two bedrooms and two bathrooms.
"One of my mottos in design is to never settle, and this project allows me to demonstrate that philosophy to viewers and help them gain a better understanding of the décor process, which includes how Sunbrella fabrics play a role in the overall design direction of the loft," Gaston said. "The beautiful textures and colors of Sunbrella fabrics allow me to design for the integrity of all the spaces I create, and this loft will be a fabulous example."
The entire project is being filmed - from planning to shopping, and from fabrication to installation - to show how Gaston pulls the space design together using Sunbrella upholstery fabrics. Gaston's design scheme features furniture from a variety of Sunbrella partners and decorative accessories and art from online sources and stores across Atlanta.
The project focuses on furnishings available at the retail level and to the trade, educating consumers on furniture selection, fabrics and how to work with an interior designer to have access to trade sources.
"Our mission at Lonny is to showcase creative design ideas in an approachable format, and that's exactly what ‘Perspective: Atlanta' is all about," said Irene Edwards, executive editor of Lonny Magazine. "We're thrilled to be working with Sunbrella to host this innovative and inspiring new series."
The fabric-inspired story of "Perspective: Atlanta" will be told digitally on the Sunbrella website and through online content of Lonny magazine, with episodes airing weekly beginning April 22. A total of eight episodes as well as several additional tip videos will be produced to highlight design concepts that drive Gaston's creations, while illustrating for viewers how to select, buy and stage furnishings that are beautiful and worry-free.