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Alexa Boschini

AmericasMart to hold outdoor fabric seminar this week

ATLANTA - AmericasMart invites visitors to explore what's new in casual living with a Lunch & Learn event from noon-1:30 p.m. Wednesday, March 6, in the Building 2 West Wing Floor 10 Seminar Room.

Presented by Natalie Scott, vice president of sales and marketing for Outdura, the seminar will cover outdoor fabric trends and fabric selection.

"The Lunch & Learn event is an amazing opportunity to learn about innovations in outdoor fabrics," said Jill Ford, vice president of leasing for AmericasMart. "Beyond the latest colors and trends, attendees will learn how to use fabrics in diverse environments and how to sell the benefits to consumers. It's a chance for buyers and designers to see what's new in the category to be able to broaden the choices they present to their customers and potentially open up a new world of outdoor living options.

"Living. Outdoor/Indoor. The Gardens. at AmericasMart represents a vast collection of resources that cross category lines between home and gift, offering product options for a wealth of retailers and a limitless potential for designers to broaden their projects," she added. "Our collection includes sales potential for every type of retailer from traditional garden centers to home stores to gift boutiques. Professionals such as event planners and interior designers rely on our exhibitors as a trusted resource throughout the year."

The seminar is part of AmericasMart's Open Daily and Market Wednesday offerings, during which time AmericasMart is open from 10 a.m.-4 p.m. outside of regular market dates.

To RSVP, email Jennifer Powell at jpowell@americasmart.com, or call 404-220-2328.

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