Pride Family Brands relocates to new Merchandise Mart showroom

FT. LAUDERDALE, Fla. - Award-winning luxury outdoor furnishings manufacturer Pride Family Brands announced the recent completion of its relocation to the 15th floor of Chicago's Merchandise Mart. The move was precipitated by the mart's reconfiguration of the casual furnishings floors in an effort to better accommodate outdoor furnishings buyers.

Previously located on the 17th floor, Pride Family Brands' new showroom, located in #1576, encompasses more than 11,000 square feet of show space for the company's luxury cast aluminum furnishings and accessories.

"Pride Family Brands is happy to have the relocation project completed and to be in our new home on the 15th floor," said Steve Lowsky, president, Pride Family Brands. "A project like this gives us renewed respect for the merchandising efforts and challenges that our retail partners undertake on a continual basis."

"As our showroom is merchandised and rolled out for a total of only two weeks each year, we fully recognize what our retail partners go through to have showrooms that they manage 24/7/365," Lowsky added. "With this move, we also gained insight into the ‘retail is detail' thinking and how our retailers deserve a lot of credit for maintaining showrooms of the level they do. Their efforts to continuously present the luxury outdoor living story that benefits all is appreciated."

Pride Family Brands' permanent showroom within the Chicago Merchandise Mart is open to outdoor furnishings retailers during the industry's Preview Market that will take place July 16-18 and during the International Casual Furniture and Accessories Market, Sept. 17-20. The showroom is also open by appointment to designers throughout the year.

Web Directory Search
Search for Products/Companies
Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design Fall 2017

A new season means a fresh look at outdoor luxury in the fall issue of Exterior Design. From the Hollywood Hills to the penthouses of New York, we explore the most opulent outdoor spaces, products and designs. The Fifth Room has arrived in high style, and you don't want to miss it! See the latest issue!

October Digital Edition


Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.

In this issue:

  • Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
  • Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
  • Focus On: Patterns punch up the style quotient of outdoor accessories.
October Digital Edition