Decorating Den Interiors hits $1 billion in cumulative sales
Cinde Ingram -- Casual Living, January 15, 2013
Decorating Den Interiors, North America's largest interior design and home furnishings franchise company, announced that year-end sales reports from its franchisees have taken the company to the $1 billion mark in cumulative annual sales.
"This is major milestone for us," said James S. Bugg, Jr., president and chief executive officer. "I congratulate our franchise partners. Since we are a no-inventory and primarily home-based business model, achieving the $1 billion sales mark over our history is quite an accomplishment."
Bugg noted that in the earlier years of the company's 43-year history, franchisees sold primarily window treatments and wall coverings, and added its full comprehensive product line in the more recent years. "Today, we represent more than 85 home furnishings suppliers and offer our customers furniture, case goods, accessories, lighting, floor and wall coverings, and hard and soft window treatments. We bring samples directly to the client's home and provide complimentary design services and installation."
"Historically, our business was built primarily with women with an eye and passion for design, but often from other careers, such as teaching, or sales. Today we are also attracting savvy experienced designers who have been displaced when the furniture store or design center they worked for closed," says Bugg. "This achievement is a testimony to our business systems and our training programs that provide the means to independence doing something one truly enjoys."
In 2012, Decorating Den Interiors had the largest buying contingent at the High Point Fall Market (96 attendees), introduced a Dream Room winners showcase website, was named a Retail Star by Home Accents Today, and pioneered a new one-stop cloud-based marketing resource that puts a wide array of client development tools at franchisees' fingertips.