Imax market promotion to raise money for American Red Cross
Casual Living Staff -- Casual Living, January 4, 2013
Artist Colleen Stiles with the mermaid sculpture she created for Imax. For every $20 donation made through the company to support American Red Cross Hurricane Sandy relief efforts, donors will be entered into a drawing to win the sculpture.
The mermaid, a life-size body cast sculpture, was originally designed as a market promotion and became the sea-themed inspiration for the fundraiser.
"As our country watched the coverage of Hurricane Sandy, we saw a level of destruction that left thousands of victims - including many Imax customers and sales reps - in its wake," said Rex Yoakley, VP of sales for Imax Worldwide Home. "Massive relief efforts are vital to aid in the rebuilding and will be ongoing for months and years to come. We knew immediately that we wanted to help in some way."
Donations can be made through the Imax website or in the company's Atlanta showroom, located in AmericasMart Building 2, Showroom 1100. Imax plans to match the monetary donations raised. The drawing will take place at 3 p.m. EST on Monday, Jan. 14 next to the mermaid's display window, located on the 11th floor of Building 2 adjacent to the escalators.
For more details and to see photographs of Siréne the Mermaid, visit www.imaxcorp.com/mermaid.
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