Jensen Leisure updates silvered gray looks
July 3, 2012-- Casual Living,
CHICAGO - Jensen Leisure Furniture will present Argento, a new low-maintenance wood collection with weathered gray finish, in its 17th floor showroom during the International Casual Furniture and Accessories Preview Show, July 17-19.
The Argento Collection was designed by Edi and Paolo Ciani Design of San Giovanni al Natisone, Italy, winners of the ICFA's 2010 Design Excellence Best of Show award.
Wood is an ideal material for classic outdoor furniture because it is strong, durable, and radiates a natural aesthetic that cannot be replicated by resin or aluminum. The problem is that, when placed outdoors, wood begins to change. "It is all a function of ultra-violet radiation," explained Hlodver Olafsson, Jensen Leisure Furniture general manager. "Given enough time exposed to sun, all wood will weather and turn gray."
In fact, many European gardens are designed around this weathered aesthetic. The timeless driftwood gray garden bench is a classic accent against a leafy green background. This is the elegant effect Jensen Leisure Furniture has achieved with its new Argento Collection.
Two years in development, Argento (meaning silver in Italian) replicates the weathered gray look from the moment of purchase. The Argento finish is achieved by carefully brushing the wood surface to mimic the weathered texture that takes natural outdoor exposure years to achieve. The wood is then sanded to achieve a silky smooth hand and oxidized to draw out a natural silver gray color. The result is an authentic weathered finish that will deepen and grow more elegant with age.
Jensen Leisure selected Roble (Amburana cearensis) from Bolivia as the perfect wood for this project. The timber's natural durability and highly-figured oak-like character add interesting golden tones and accents to the gray finish. As with all Jensen Leisure Furniture products, the Roble wood contained in the product is 100% FSC certified as coming from well-managed forests.
Maintaining the clean silver gray is easy, as the wood will only continue to gray upon outdoor exposure. Occasionally hosing off the wood frames with water along with a light brushing will remove any dust or dirt and return the finish to a clean silver gray condition. Jensen Leisure Furniture also provides cleaning products to remove tougher stains.
Related Content By Author
Industry Related Content
Casual Friday: Retailer Lowdown