Three Coins Cast expands sales team
Larry Thomas -- Casual Living, May 18, 2012
The family connection at Three Coins Cast just got deeper.
Owner Susie Powell, who took over the patio furniture company her parents created in 1989, began 2012 with a new showroom at The Suites at Market Square in High Point. Her sister Gardner Powell, now a veteran of two shows, is joining Susie on the marketing and sales team at Three Coins Cast.
The oldest of the Powell sisters, Gardner and her husband have relocated to the Southeast. "Being part of the family business is a lot of fun," she said. "My sister has amazed me with her sense of design and business smarts."
Three Coins Cast is poised for success with its new Fleur de Lis line of solid cast aluminum furniture. Also new are several additions to the paint finishes, ranging from classic and traditional to bright and thoroughly modern.
Unveiled at last fall's High Point show, the surprising Windsor chair is gaining a lot of momentum. Simple and traditional in style, the solid aluminum material adds a twist that has people talking. Good for outdoors in the 23 colors that Three Coins offers, the sturdy design is also a plus for inside the home. Virtually indestructible, it makes a good chair for rental properties or active families. The company is now working on a prototype for a matching Windsor-style settee.
Susie Powell orders the 100% solid recycled aluminum pieces from Mexico, and her team assembles and welds the furniture in Newnan, Ga. Production times run from four to six weeks.
A member of the Sustainable Furnishings Council, Three Coins Cast employs other green practices at the plant.
"Our finishes are hand done," Susie Powell said, "and I can even make you a custom color." If she's not at Market, you can find owner Susie Powell working with her sister at the Three Coins Cast plant.