High Point Market bus ridership up 10% from April, board told
October 27, 2011,
Preliminary figures show a 10% increase in ridership on the High Point Market's shuttle system compared with the April market, the High Point Market Authority Board was told Wednesday.
Tammy Nagem, chief operating officer of the Market Authority, also told the board there was a 12% increase in room nights booked at the more than 100 hotels that sell rooms through the market's booking system.
"Everything that we do going forward will have an analytical approach," Conley said during a presentation to the board. "Numbers are going to be a significant part of our decision-making process."
He said he hopes the data will shed light on when and where buyers prefer to shop, how long they stay in High Point, and what types of vendors they see.
"Ultimately, we need to encourage (retailers) to bring more people and spend more time here," said Conley.
He said Premarket, which typically is held about a month before the market, will continue to be a key part of the group's promotional efforts.
"It's important for building enthusiasm for market," he said.
In other business:
+ Cheminne Taylor-Smith, vice president of marketing, said press registrations were up by more than 100 from the April market, and included several big-city newspapers that hadn't sent reporters to cover the market in several years.
She also said more than 6,000 tweets posted on the market's Twitter feed between Oct. 22 to Oct. 25.
+ Retailer Mike Huber, CEO of Belfort Furniture in Belfort, Va., and John Bray, president of Vanguard Furniture, a high-end upholstery and case goods resource, joined the board.
Huber is replacing retailer David Price, president of Toms-Price Furniture in Wheaton, Ill.
Bray is a former Market Authority board member who served a stint as chairman in the mid-2000s.
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October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.