Warmer month brings higher risk of hurricanes for the East and Gulf coasts

September 2010 will trend as the warmest in three years for much of the nation.
      Retailers in the Northeast will have an extended opportunity for clearance of outdoor living categories as the first real shot of fall weather will not arrive until the end of the month. While the South Central and Eastern part of the country will trend warmer than normal, the Western region will trend cooler and wetter.
The first week of the month was the coldest in 15 years with several hundred record low temperatures.
     The hurricane season will be much more active this month, with the potential for four or five named storms, which translates to a greater risk of disruption for retailers along the Eastern and Gulf coasts.
     During last September, 24% of the nation trended colder than the prior year, while 17% trended warmer. The first week of the month was the coldest in 15 years with several hundred record low temperatures.
The Eastern region trended colder in September 2009, thus creating less favorable conditions for sales of outdoor living categories. Meanwhile, the West experienced warmer temperatures with the Southwest trending the warmest in more than 17 years, a positive for outdoor categories. The United States as a whole trended slightly drier in September 2009, due in part to a lack of tropical activity.

Featured Video

Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design

See our new publication!  Exterior Design promises to showcase the best, most innovative product design across all key categories of outdoor.  With a unique vision and a focus on fashion, design, luxury and style, it's a must-see magazine for forward-thinking designers and high-end retailers. See the inaugural issue!

June Digital Edition

Casual Living Digital Edition June 2017

Don’t miss the June digital edition of Casual Living and our fourth and final installment of the Elements series—Air. Contributor Marc Barnes talks with shade manufacturers about their latest innovations, and freelancer Laurie Rudd keeps us suspended in midair, literally, with a showcase of hanging outdoor products. Also be sure to check out our annual Casual Living Merchandising Awards winners, and don’t miss our behind-the-scenes look at Telescope Casual. June Digital Edition