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Grill Study

HPBA Barbecue Attitude and Usage Study, 2005

Grill ownership continues to climb according to the latest consumer survey data from the Hearth, Patio & Barbeque Association. Gas grills continue to gain market share at the expense of charcoal and electric grills.

Consumers appear to be replacing their grills more frequently according to the most recent HPBA statistics — the most recently purchased grill is about three years old, compared with an average of four to five years reported in the 2003 grill study. More good news: The most recently purchased grill cost more than in 2003 — an average of $237 for a gas grill, compared with $220 in 2003. It will come as no surprise to retailers that most grills, regardless of the type of fuel used, were purchased at either a mass merchant or home improvement store.

Looking ahead, about a quarter of grill owners plan a new grill purchase in the near future. But don't look for much crossover in the type of grill purchased, as charcoal grill owners are more likely to buy another charcoal grill than any other type of grill, just as gas grill owners plan to stick with buying another gas grill.

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