Pride Family Brands reports positive retail response
Casual Living Staff -- Casual Living, February 8, 2010
Designed to capture the elegance of Old World styling, Pride Family Brands' Madrid Collection is proving to be a winner with value-conscious retailers going into the spring 2010 season.
Madrid Deep Seating
“We have seen great reaction to Madrid,” said Rory Rehmert, vice president of sales and marketing for Pride Family Brands. “This collection is a great value in the marketplace and is sure to be successful on the retail sales floor.”
Madrid combines an intricate cast aluminum motif with a substantial cast arm and leg design throughout the collection's deep seating and dining pieces, unveiled at the 2009 International Casual Furniture Market.
“Our design team has once again created elements that work to emphasize the handcrafting capabilities of our artisans,” said Jamie Lowsky, CEO of Pride Family Brands. “At Pride, we place a great deal of emphasis throughout the design and crafting process on providing our dealers with collections and pieces that are truly original.”
Marketed under Pride’s Castelle brand, the Madrid Collection offers attractive mid-range retail pricing in response to a growing demand by value conscious retailers and consumers.
For more information about Pride Family Brands’ lines of high quality cast and extruded aluminum casual furniture, visit pridefamilybrands.com or contact 954-735-9800.