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FYI

Briefly.....

As Baby Boomers, the long-time target market for outdoor products, age and turn their attention to health care and other needs, savvy marketers will be looking for promising new targets. Boomers themselves have spawned a good one. Their kids, the Echo Boomers (also called Gen Y) are expected to have an even larger spending impact than Baby Boomers.

According to Casual Living's Exclusive 2007 Consumer Buying Trends Survey, affluent Gen Yers (those with household incomes of $75,000 or more) spent a median of $400 on an outdoor dining set and a median of $250 on a grill in 2006.

A recent Visa USA study predicts Gen Y will account for $2.45 trillion in spending by the year 2015.

No doubt about it — Echo Boomers are a growing, affluent market segment worth catering to.

Source: Casual Living's Exclusive Consumer Buying Trends, 2007; Visa USA, May 2007

National 2007
August 4.6%
July 4.6%


2006 2007
Q2r Q3r Q4r Q1r Q2r Juner Julyp
r = revised; p = preliminary
Covers most short- and intermediate-term credit extended to individuals, excluding loans secured by real estate.
Nonrevolving credit includes automobile loans and all other loans not included in revolving credit, such as loans for mobile homes, education, boats, trailers or vacations. These loans may be secured or unsecured.
Source: Federal Reserve
Total 5.7% 5.3% 4.5% 5.0% 5.1% 5.9% 3.7%
Revolving 8.8 6.5 7.7 6.0 5.8 6.4 6.6
Nonrevolving 3.9 4.7 2.6 4.4 4.7 5.6 1.9


Permits United States Northeast Midwest South West
July '07 numbers are preliminary
Source: Bureau of the Census and National Assn. of Realtors
July '07 1,373 154 217 673 329
Change from July '06 -22.6% -12.5% -22.2% -25.6% -20.7%
Starts
July '07 1,381 156 241 649 335
Change from July '06 -20.9% 6.1% -17.5% -26.3% -21.5%
New home sales
July '07 870 53 112 492 213
Change from July '06 -10.2% -11.7% -18.2% -3.0% -19.6%
Existing home sales
July '07 5,750 1,020 1,350 2,260 1,120
Change from July '06 -9.0% -2.9% -5.6% -10.7% -15.2%


Last year
9/13/2007 9/14/2006
Dow 13424.88 11527.39
NASDAQ 2239.31 1903.45


Source: Data Network, Huntington, N.Y.
Information and data herein, though believed accurate, is not guaranteed. Data Network is not liable for any inaccuracies.
Dow 16.46%
NASDAQ 17.64%


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